Word: wowing
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People do like them. The introduction of happy talk has caused rating turnarounds across the country. Omaha's WOW rode news jollies from third place to a leading spot. ABC-owned stations in both Manhattan and Chicago, usually next to nowhere in news rankings, leaped into contention for first. Within three years, WLS in Chicago has been able to quadruple its news commercial rate to $2,900 a minute; WABC in New York has enjoyed a remarkable 30% increase in billings since 1968. With that sort of financial flipflop, the CBS-owned Manhattan rival to WABC installed a jazzy...
...They are particularly suited for dancing, according to one wearer last week, because "you don't have to remember to keep your knees together." Adds a model in London, where the style is going strong: "You can sit how you like and walk upstairs without everyone going 'Wow!' " Rome's current fashion collections starred shorts, with Valentino's all-sequined contribution the shows' stopper...
Sophomore Pete Briggs, starting his first varsity match at number two, was temporarily stunned by a four-wall serve from his opponent in the first game. "Wow!" yelled Briggs, but he wasn't surprised the next time it came and he displayed a fine array of shots to win easily...
...dominate children's video: mice endlessly bombing cats, family "comedies" with dumb daddies, mischievous kids and dogs who wag their way into your heart, all accompanied by commercials as intense as the Chinese water torture ("Be the first on your block . . . Ask Mommy to get some . . . New! Big! Free! Wow! WOW!"). By now, even the most cynical promoters have begun to realize that Sesame Street is no fluke and that it is excellent in its own right, not merely relative to the rest of the junior TV scene. In its new series, just begun, the program proves that...
...Wow, it's great! Now I'll have something to look forward to on next year's menu." - a Harvard freshman upon learning that the House dining halls would be open to women at breakfast...