Word: wrangel
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Dates: during 1960-1969
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...country of the bland, the one-eyed Man in the Hathaway Shirt was a sensation when he appeared in 1951. In those days he was a debonair White Russian, Baron George Wrangel, replaced a year ago by Colin Fox, a dashing British solo Atlantic sailor. Nonetheless, Ellerton F. Jette, 65, retiring this month as president of Maine's C. F. Hathaway Co., admitted that the original suggestion by Adman David Ogilvy to use an "injured man" as a symbol gave Jette the shudders. "Why stress an unfortunate aspect, such as partial blindness?" he asked. He soon found his answer...
...Ogilvy, Benson & Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the most sought-after wizard in today's advertising industry. It was Ogilvy who immortalized Hathaway shirts with Baron Wrangel's eyepatch and bearded Commander Whitehead for Schweppes. Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served a Depression stint as a chef in a Paris hotel, and sold stoves door to door in Scotland before coming...