Word: wranglers
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Dates: during 1980-1989
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...ravine the sky is overcast, and rain appears imminent. Two women emerge from a red Datsun pickup parked under the railroad trestle. A golden retriever stands guard by their side. Victoria Cross, 36, pulls on a long, flowing green-velvet mask that is sewn to a wrangler's hat. The mask has many gourds hanging from it. Sherie Hartle, 35, is putting on a white mask that resembles a death's-head. The masks are frightening; they are right out of a peyote dream...
When a company is successfully taken over, its headquarters town becomes especially vulnerable. Blue Bell, the manufacturer of Wrangler jeans, shut down its Greensboro, N.C., headquarters after the company was acquired by VF Corp. That put 300 people out of work and meant the end of Blue Bell's strong support of Greensboro's arts and civic activities. Thirty miles to the west, Winston-Salem was dealt a similar blow after R.J. Reynolds merged with Nabisco Brands in 1985. Last month RJR Nabisco announced it will move its corporate headquarters from Winston-Salem to Atlanta, taking along not only some...
Soon, however, Levi will be in a serious shoot-out for supremacy in jeans. Last week VF, the manufacturer of Lee jeans, which account for an estimated 14% of U.S. sales, announced a plan to merge with Blue Bell. Its Wrangler and Rustler brands hold some 10% of the market. The new company will thus command roughly the same market share as Levi...
...variety, with smooth sides and no handles. The stinger, measuring 64 in. and consisting of a pole mounted on a round base, solved the problem neatly. It would inject an expanding prong into the satellite's rear motor, locking on to it and providing a grip for the wrangler-astronauts. As Allen explained, "It's like opening an umbrella inside a chimney." In practice sessions Allen could not reach the handle to "open" the umbrella. Another redesign was needed. It was now August...
...Wrangler, the jeansmaker, in January will begin selling its Wrapid Transit collection of break-dancing fashions in red, purple, blue and black. The twill pants ($25) will be loosely tailored in the legs and reinforced in the seat and knees. The jackets ($30) will be sleeveless, with six pockets. Van Doren Rubber of Anaheim, Calif, has produced a special red-black-and-white version of its Vans wrestling shoe ($32), designed for break dancing's fast footwork...