Word: wranglers
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Dates: during 1980-1989
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...needs television desperately Corporate sponsors won't come in unless there are three or four T V events a year," says Tom Mueller, a promoter for Wrangler Jeans, which sponsors a 15 race supercross series around the country. Wrangler sponsors the entire series and has put up $125,000 in prize money for the series championship, but Mueller says motocross needs to attract corporate sponsors for individual drivers and teams to get more attention. "We need team Burger King. We need team 7-11, to make this thing work...
According to Mueller supercross is a virtually untapped advertising market. He points out that while most of the 30,852 people who watched Saturday's races are not potential motorcycle riders, they are potential Wrangler Jeans buyers...
...doing business with Vitale. Earlier this year the Soviets began turning out Jesus Jeans in Moscow under a licensing agreement. Vitale had won the contract, which calls for 10 million pairs of pants to be produced through 1985, in competition with two U.S.-based clothing giants, Levi Strauss and Wrangler. Moscow is paying Vitale about $1 million for the license and technical...
...Mart today dots 15 states, chiefly in the South and Midwest. Yet the stores try to tailor themselves to individual communities. Golf slacks may move well in one store, Wrangler jeans in another. By contrast, the 2,117 stores in the K mart chain, Wal-Mart's principal rival, mostly offer identical merchandise...
...band of teen-agers ambled down the avenue toward the pizza parlor in Wrangler jeans, T shirts inscribed with U.S. ARMY and Adidas sneakers. Some exhibited the glazed stare and the jerky arm-and-leg movements that are the telltale signs of a Walkman wearer. Inevitably, a few hard-eyed, Camel-smoking punk rockers slipped into the crowd, their side-cropped hair adorned with spikes on top, their black leather pants punctured by safety pins...