Word: wranglers
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Dates: during 1980-1989
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Inspired by exotic wind-blown sandscapes and enchanted desert oases, the new Wrangler Sahara . . . features . . . khaki trailcloth seating, tastefully accented in tan, and matching khaki carpeting . . . a choice of khaki or coffee paint treatments, a khaki-color soft top the stylish way to get around for today's fashionable desert...
...Jeep Wrangler...
...favored by suburban squires, teenagers, retirees and women of all ages. Most are using the vehicles to explore the well-paved and not-so-wide-open spaces of the nation's cities and suburbs. "They're easy to spot in a parking lot," notes Phoebe Latimer, 27, an Albuquerque Wrangler owner, "because they sit above everything else...
...market. Their attraction to the rugged vehicles ranges from the romantic to the practical. "It probably serves as a psychological boost for me to not feel as citified as I am," explains Nora Kelly, 29, an attorney in a conservative Albuquerque law firm and owner of a lipstick-red Wrangler. "Even $ if you're wearing a suit, the jeep is ready to take you somewhere exciting." Jennifer Griffith, 24, of Springfield, N.J., bought her Ford Bronco two years ago in order to cart materials while working as a construction engineer, but she has found that it is equally well suited...
...Odear of High Point, N.C., traded down in life to be a full-time part of the birding world. Once the president and general manager of Wrangler jeans, Odear quit to make "one-third the money" running a birding company called Bob-O-Link and its phone service, the North American Rare Bird Alert. For $25 a year, subscribing birders are given a code name and the right to dial into a tape, changed as often as three times a day, listing the whereabouts of all known rarities in North America...