Word: wranglers
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...concerned more with the what-was of storytelling than with the what-next. In McMurtry's Old West, cowboys ride off in clouds of eventful folklore. McCarthy's brooding buckaroos fade slowly, like denim, into a meticulously authenticated past. The novels are both stoic laments for the vanishing wrangler and lively repositories of regional landscape, foods, clothes, gear and idioms--enough of them in Spanish to suggest the coming of the bilingual novel...
Like Levi's, denim's other big brands, VF Corp. (maker of Lee and Wrangler) and Guess?, have got a kick in the pants of late. "The story here is the competition," says Isaac Lagnado, president of Tactical Retail Solutions. In the world of blue jeans, denim pluralism was until recently considered blasphemy. That is, until Gap Inc. successfully introduced a complete store-brand jeans line in 1991. According to Lagnado, market share for private-label brands has grown from 8% in 1990 to 18% last year. Levi's has fallen from...
Inside stores, Coke and Pepsi slug it out as much as anywhere, and you can't buy a soft drink unaffiliated with one of the two. Kellogg's cereals vie for space with Dannon yogurt products. In drug stores, Old Spice, Gillette and Secret occupy the deodorant shelf. Wrangler and Lee jeans, meanwhile, hang in the windows of clothing sellers...
DIED. BEN JOHNSON, 77, screen actor; in Mesa, Arizona. The connection that launched Johnson's career was his horse, rented out for Howard Hughes' The Outlaw. Johnson came along as a wrangler, ultimately landing supporting roles in westerns like Shane (1953) and an Oscar-winning turn in The Last Picture Show...
...Carver has taken his message to audiences in 23 states. "Isn't it a shame that our people fear the government?" he asked the Park Rapids audience. He wore a white Western shirt and new Wrangler jeans that arced below a belly well accustomed to butter, eggs and beef. His head bore the usual stigmata of a ranching life: pale baby-smooth forehead over a raw, wind-scrubbed face. He eyed the crowd a moment, then answered his rhetorical question: "That's tyranny...