Word: wranglers
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Soon, however, Levi will be in a serious shoot-out for supremacy in jeans. Last week VF, the manufacturer of Lee jeans, which account for an estimated 14% of U.S. sales, announced a plan to merge with Blue Bell. Its Wrangler and Rustler brands hold some 10% of the market. The new company will thus command roughly the same market share as Levi...
...variety, with smooth sides and no handles. The stinger, measuring 64 in. and consisting of a pole mounted on a round base, solved the problem neatly. It would inject an expanding prong into the satellite's rear motor, locking on to it and providing a grip for the wrangler-astronauts. As Allen explained, "It's like opening an umbrella inside a chimney." In practice sessions Allen could not reach the handle to "open" the umbrella. Another redesign was needed. It was now August...
...Wrangler, the jeansmaker, in January will begin selling its Wrapid Transit collection of break-dancing fashions in red, purple, blue and black. The twill pants ($25) will be loosely tailored in the legs and reinforced in the seat and knees. The jackets ($30) will be sleeveless, with six pockets. Van Doren Rubber of Anaheim, Calif, has produced a special red-black-and-white version of its Vans wrestling shoe ($32), designed for break dancing's fast footwork...
...needs television desperately Corporate sponsors won't come in unless there are three or four T V events a year," says Tom Mueller, a promoter for Wrangler Jeans, which sponsors a 15 race supercross series around the country. Wrangler sponsors the entire series and has put up $125,000 in prize money for the series championship, but Mueller says motocross needs to attract corporate sponsors for individual drivers and teams to get more attention. "We need team Burger King. We need team 7-11, to make this thing work...
According to Mueller supercross is a virtually untapped advertising market. He points out that while most of the 30,852 people who watched Saturday's races are not potential motorcycle riders, they are potential Wrangler Jeans buyers...