Word: wranglers
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...doing business with Vitale. Earlier this year the Soviets began turning out Jesus Jeans in Moscow under a licensing agreement. Vitale had won the contract, which calls for 10 million pairs of pants to be produced through 1985, in competition with two U.S.-based clothing giants, Levi Strauss and Wrangler. Moscow is paying Vitale about $1 million for the license and technical...
...Mart today dots 15 states, chiefly in the South and Midwest. Yet the stores try to tailor themselves to individual communities. Golf slacks may move well in one store, Wrangler jeans in another. By contrast, the 2,117 stores in the K mart chain, Wal-Mart's principal rival, mostly offer identical merchandise...
...band of teen-agers ambled down the avenue toward the pizza parlor in Wrangler jeans, T shirts inscribed with U.S. ARMY and Adidas sneakers. Some exhibited the glazed stare and the jerky arm-and-leg movements that are the telltale signs of a Walkman wearer. Inevitably, a few hard-eyed, Camel-smoking punk rockers slipped into the crowd, their side-cropped hair adorned with spikes on top, their black leather pants punctured by safety pins...
...Henry V, King Henry warns the French Ambassador: "When he have match'd our rackets to these balls,/ We will in France, by God's grace, play a set/ Shall strike his father's crown into the hazard/ Tell him he hath made a match with such a wrangler/ That all the courts of France will be disturb...
...Latin visitors with products that either cost them much more at home or are not available at all because of import restrictions. "Some tourists spend their vacation in my store," he says. "They buy their whole year's needs of brands they know-Arrow shirts, Levi Strauss and Wrangler jeans, Pierre Cardin and Christian Dior." When leaving Miami, Latin American tourists often require a second and sometimes a third cab to tote their goodies to the airport...