Word: wraparound
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...replaced by a simple, curved piece of metal now involves large molded panels with sculptured lights. The bumper that cost $5 in 1940 now costs $20. In the good old days of divided windshields, the company could put in a new unit for $25. Adjusters expect the 1957 wraparound type will cost around $125. State Farm Vice President Thomas Morrill says that windshield replacements account for about 50% of claims filed under comprehensive policies, adds: "Many people, as soon as they get a little nick in the windshield, rush out and get a new one. There...
Studebaker pinned its hopes on a face lift: new wraparound grilles and rear bumpers, plus a longer look-2 in. added to sedans, almost 6 in. to station wagons. The company plans to raise Studebaker output at least 17.5% to 103,000 units in 1957, will show its Packard in December at the New York Auto Show...
...travel at 1,000 m.p.h. at heights up to 60,000 ft. The missiles are fueled with alcohol and liquid oxygen and presumably controlled by electronic computers on the ground. The filmed sequence, shown last week on NBC, starts (bottom left) as the missile heads skyward, powered by wraparound booster rockets, which begin to fall off (upper left) as the missile reaches top speed. The missile then cuts in its second power supply (top right) and races on to meet the target aircraft...
...long kitchen-dinner dress of tie silk, with apron to match, for women who were forced to be their own maids. When Harper's Bazaar asked her to make something in which women could do their housework and still look smart, Claire obliged with the "Popover," a wraparound, coverall sort of dress in denim that sold for $6.95. Townley sold 75,000 of the first Popover model, and McCardell has had a variation of the Popover in every collection since...
...take its place. In This Is Cinerama, which grossed $20 million in only 14 theaters during the past 28 months, the giant curved screen caught the spectator in an emotional pincers movement and empathically lobstered him out of his seat; but in essence it was no more than a wraparound newsreel. Cinerama Holiday, in turn, is just an oversized travelogue, but a fairly lively and sometimes picturesque one. though often it is blatant enough to explain all those stories about Americans abroad...