Word: wraparounds
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...models early in October, last week did something rare in the auto industry. It brought out an entire series of new cars, which wags promptly dubbed "1955½ models." In its basic Champion, Commander and President lines, Studebaker had 16 new sedan and station-wagon models with wraparound windshields, sportier dashboards and more horsepower. At the same time it boosted horsepower on its old 1955 Commanders from 140 to 162, on Presidents from 175 to 185. Reason for the midseason retooling was to help Studebaker compete with the Big Three's high-h.p. wraparound windshield models...
...Studebaker-Packard's President James J. Nance brought out his first all-new Packard with V-8 engine rated up to 260 h.p., wraparound windshields, and a new electrically controlled torsion-bar suspension that takes most of the bumps out of rough roads. The eight restyled models come in 17 single-tone colors and 36 two-tone combinations. Still to be shown: Packard's super convertible Caribbean, which will pack the most horsepower (275) of any standard model on the road...
...American Motors' new Hudsons, completely restyled, have wraparound windshields and bumpers, a new V-8 engine (made by Packard) with as much as 208 h.p. They are a shade longer than last year's slow-selling models, and resemble the 1955 Nash also brought out last week...
...Curtice's new models will meet some fender-crunching competition from every other automaker. Ford has spent $185 million for the first all-new Ford body since 1949. The new car is 1 in. lower than this year's, and will have wraparound windshields. V-8 horsepower will be stepped up from 130 to around 160. Ford has also spent millions on its powerful (up to 200 h.p.) new Mercury. Fanciest eye catcher: the Montclair, a new road-hugging car that will be close to the lowest in the industry. Last week brothers Henry, Ben and Billy Ford...
...than 1953 models, will probably go into the cheaper models of the Buick and Olds lines. The other, an inch lower and five inches longer than current models, is planned for the bigger Buicks and Oldsmobiles and cheaper Cadillacs. Most G.M. cars will have wider vision with one-piece "wraparound" windshields. Cadillac, which is boosting its horsepower from 210 to 225, will offer sports models with some of the features of G.M.'s futuristic, experimental models displayed this year (wire wheels, cutaway fenders exposing the whole wheel). The industry rumor is that Buick is taking the boldest step...