Word: wrapped
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Young's niche is quirky but lucrative: selling bubble wrap over eBay, largely to other eBay sellers, who use it to wrap their own items for shipping. That Young supports herself through an eBay business is not unusual; an estimated 75,000 Americans do. But her rise illustrates just how powerful eBay's 22 million-user platform can be for aspiring entrepreneurs...
Karen Young knows exactly when the bubble wrap took over. it was the day an 18-wheeler pulled up to her small-town Indiana home and unloaded a trailerload of the stuff. Bubble wrap filled her living room, gobbled up the hall and invaded her porch. "The neighbors had no idea what was going on," she says, laughing. They know now. Today Young presides over her own company, ShippingSupply.com and all that bubble wrap is now in a warehouse...
...week--she started looking for ways to cut costs and increase profit margins. One expense jumped out: the cost of shipping supplies that she was buying at her nearby Staples. She decided to go directly to the manufacturer to order bubble bags, self-sealing bags made of bubble wrap that she used to pack items...
Then Young decided, on a whim, to start listing the bags themselves on eBay. Her good deal and her low overhead meant she could charge less than retail stores, even after shipping costs. Soon she was doing well. Very well. That's when she decided to sell the bubble wrap itself, not just the bags. Young was already buying the stuff for her own packing needs in 750-ft. rolls. She just increased her order. By a lot. And she got a little system going. Since 250-ft. units sold best, every roll that came off the semi...
ShippingSupply.com now does a brisk business in bubble wrap, mailers, shipping tubes and plastic-foam peanuts. It has expanded twice and currently occupies 7,000 sq. ft. of warehouse space. Young has a staff of eight, including her husband, who quit...