Word: wrappers
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Dates: during 1940-1949
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...into a world filled with the products of his night & day dreaming. In his black, beige and bronze bathroom, with its motif of Nubian slaves, he plugged in his Loewy-designed Schick electric razor, used a toothbrush and tube of toothpaste he had modeled for Pepsodent, tore off the wrapper he had designed for Lux soap. Even the expensively tailored grey suit he put on was his own snugly fitting creation. Its special feature: inch-and-a-half cuffs on the sleeves, which could be replaced when frayed (a designer's fray quickly...
...carry the entire issue on my back." Today, says Grosvenor, who shares his magazine's passionate addiction to detail, "A single issue would form a pile more than eight miles high, or 79 piles each as tall as the Washington Monument." In its familiar yellow-bordered, acorn-decorated wrapper, this month's issue reached 2,150,000 living rooms, libraries, throne rooms and dentists' offices from Maine to Monaco...
...Cardinal Mazarin showed "to what extent possessions can take possession of the possessor." Before he died, Mazarin shuffled sadly through his collection, wearing a nightcap and camel's-hair wrapper, and left the room saying, "Goodbye, dear pictures that I have loved so well and which have cost me so very much...
Back Door. Loewy, whose first soap wrapper design was for Lehn & Fink Products Corp., came into the Unilever empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever...
Only the secretary's report went uncontested at yesterday's meeting. Cheers, applause, an occasional floating sandwich wrapper, and lively debate from the floor punctuated discussion of the status of the N.S.A. delegate, the $12 Student Activity Fee, and permanent compulsory subscription to the Radcliffe News...