Word: wrappers
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Dates: during 1980-1989
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Reese's Pieces look very much like M & Ms, and the brand name is not mentioned in the film. But keen-eyed children quickly spotted the orange Reese's Pieces wrapper, and the rush to the candy counter was on. Hershey is now giving away an E.T. sticker with every bag of Reese's Pieces bought in 800 of the 1,100 theaters showing the movie. Five bags earn a free T shirt. Really sweet-toothed fans can redeem the labels from five half-pound sacks for a poster of favorite scenes from the film. That would...
Linda, the wrapper, is soothing. "Of course you have a headache, you are withdrawing from caffeine and salt," she explains. "The wrap is drawing the toxins out of your body, you are beginning to balance the triangle of life: the body, mind and spirit...
...legendary Yankee Star Babe Ruth. In fact, it was named for President Grover Cleveland's daughter Ruth. Even so, Reggie got his wish. Curtiss, which also makes the Baby Ruth, in 1977 decided to create a new candy bar of chocolate, caramel and peanuts in a bright orange wrapper. Its name: Reggie! The Reggie! bar, though, never became a high-volume contender at candy counters outside New York, and Curtiss is now retiring Reggie! from its lineup...
...then it hit me," she recalls. "A classy life-style magazine that you could have on your coffee table, one that wouldn't come in a plain brown wrapper." With enthusiastic support from former publishing colleagues, Douglas spent more than a year formulating her magazine and then raised close to $2 million to launch it. The first issue, in August 1980, ran 177 personal ads free; the October 1981 Intro ran 1,077 personals at an average cost of $25 each...
...Detective threw the candy wrapper across the room. "How're we supposed to enforce any of this?" he growled. "It's like Prohibition...