Word: wrappers
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...beverages generally mimic all the trappings of premium beer, including the price tag of $3 or more per sixpack. Moussy, a nonalcoholic Swiss-made product, is bottled like a prestige import beer, complete with foil wrapper. White Rock Products, which distributes Moussy (pronounced moose-y) in the U.S., expects to sell 650,000 cases this year. The company is now running a special advertising campaign in the Midwest aimed at churchgoers who have given up alcohol for Lent...
...drive to obtain the ball began several months ago when approximately 10 Winthrop House students realized they could obtain the ball by collecting a certain number of Hood popsicle wrappers, said Vincent Y. Ho '84 of Winthrop House. According to an advertisement on the wrapper they could obtain a rubber with added control and playability" for only 3,475 wrappers or $9.95 and five wraps...
...weather-beaten white house behind the plaque has a "For Lease" sign planted out in front. The sign, too, is rusting. On the grass rests the wrapper from a bag of onion rings, and a discarded box of wild-cherry-flavored cough drops...
...bibliophile's paradise, Tokyo's Kanda district, which houses hundreds of shops with miles of volumes. Here almost all the classics of Japanese and Western literature are available for about a dollar. The softcover books are wallet-size and encased at the store with a protective paper wrapper. About 10% of those volumes are titles originally published in English, German, French and Italian. Tolstoy's novels have been available for nine decades; Isaac Asimov's Foundation's Edge is now being prepared. "The number of translations is on the rise," says Hiroshi Hayakawa, an executive...
Reese's Pieces look very much like M & Ms, and the brand name is not mentioned in the film. But keen-eyed children quickly spotted the orange Reese's Pieces wrapper, and the rush to the candy counter was on. Hershey is now giving away an E.T. sticker with every bag of Reese's Pieces bought in 800 of the 1,100 theaters showing the movie. Five bags earn a free T shirt. Really sweet-toothed fans can redeem the labels from five half-pound sacks for a poster of favorite scenes from the film. That would...