Word: wrappers
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Back Door. Loewy, whose first soap wrapper design was for Lehn & Fink Products Corp., came into the Unilever empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever...
Only the secretary's report went uncontested at yesterday's meeting. Cheers, applause, an occasional floating sandwich wrapper, and lively debate from the floor punctuated discussion of the status of the N.S.A. delegate, the $12 Student Activity Fee, and permanent compulsory subscription to the Radcliffe News...
...massive mountain of a woman, with crinkly brown hair, wide eyes and billowing chins. She lumbered among tier disciples in a dirty wrapper, fumbling endlessly in the tobacco pouch from which she rolled her cigarets. Again & again she was caught red-handed in chicaneries that would have made a carnival rifter blush...
Inside an outer wrapper of advertising similar to the Illustrated London News, the Magenta led off with its editorial comment first, while editorials have been relegated to page two since 1884 when the Daily Crimson emerged from another journalistic union...
...Presidential secretary, Meissner "served as a kind of second memory to the Chief of State," whose own memory tended more & more to wander. Once a Reichstag member strolled into the President's office, munching a sandwich. He put the sandwich wrapper on the table. "My God," shouted Meissner, "get that paper off the table before the Old Gentleman comes in here and signs...