Word: wrapping
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Dates: during 1960-1969
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...looking every bit as futuristic as his fashions. Standing fully erect, his 5-ft. 6-in., 138-lb. figure poised with a lithe dancers grace, he told the buyers and press: "A woman today can be anything she wants to be a Gainsborough or a Reynolds or a Reynolds Wrap." Then came a preview of the provocative choices ahead. First was a series of simple knit dresses simple except for the clear vinyl bands that saucily bared the navel and the underslope of the bosom. Nor were the bathing suits that followed any letdown. Clear vinyl was at work again...
...struts and swaggers new pizazz into the undistinguished material that Carol Channing, Betty Grable, Martha Raye and Ginger Rogers have done so well by. The Bailey way with a wink or a wiggle or a throwaway line is pure pleasure, and the rich, round raunchy Bailey voice can wrap up and deliver anything singable...
...most widespread abuse, however, is an old sucker play that might be called the double reverse runaround. Each network runs a post-game show that reports final scores of other contests and, like everything else in TV, the advertising revenue for these "wrap-ups" is dependent upon ratings. Thus in the fourth quarter of a televised football game, announcers conveniently neglect to give the scores of other games lest they discourage viewers from staying tuned for the wrapup...
...napalm. Looming larger in the company's marketing list of more than 800 products are water-purifying chemicals, cold medicines, insecticides and anesthetics-many of which are also used in Viet Nam. A major supplier of antifreezes, plastics and cleaning fluids, Dow is also the maker of Saran Wrap, which some amorous college students have found handy in nonmilitary emergencies...
Because of the demonstration against a Dow Chemical Recruiter, I know of a couple of women who have been alerted to the maker of Saran Wrap's being also the maker of napalm. They are going to boycott Saran Wrap. As the editorial points out, Dow Chemical Company is not the only culprit and not the original one, but some exposure of industrial-military power in the country may help. The demonstration caused some persons to think...