Word: wraps
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Premier Ky has his own kill-or-cure answer. Wearing wrap-around sunglasses and a button-down choler, he flew through the country last week in his purple Aerocommander, counselling the crowds: "Blindfold all the rice merchants, attach them to a pole, and ask them whether or not they agree to lower their prices." The cocky little air force general had even tougher words for a U.S. correspondent on his plane. Said he: "I'll govern this country like a military command. If I say the price of rice should drop, what I want to see is a price...
...could scarcely have chosen a less convenient moment. The call catches Charles Hayden in the tub, where he has just supplanted his wife; they are getting ready, on this late spring afternoon, for a drive to New York City. His wife, still not quite dry, hastily flinging a wrap around her, pads barefoot to the phone...
...sales campaigns. Last week the Aluminum Co. of America launched one of the biggest book campaigns yet. For 500 and an Alcoa coupon, it will send out a 310-page paperback called Mealtime Magic Cookbook, which contains hundreds of recipes for indoor and outdoor cooking-many specifying Alcoa wrap. Alcoa has ordered a printing of 100,000 to start...
...fact, though Carbide is primarily a supplier to other industries, it now counts about 10% of its sales in direct consumer products. Its longtime line of Eveready batteries includes 450 shapes and sizes, and its Prestone trademark is on 30 automobile products. It has introduced Glad plastic kitchen wrap, sandwich bags, and drinking straws, intends to expand this line. "Union Carbide never really decided to go into the consumer market," says President Mason, "but we have the technology for the consumer, so we're using...
...hastily summoned conference with top army brass and ordered Arraes released. And that was that. After 386 days in jail, Arraes was freed. To be sure the message was not lost on the linha dura, Castello Branco also fired off orders to all military-inquiry boards to wrap up their business as soon as possible...