Word: wrather
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Dates: during 1970-1979
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...that cowboy in wrap-around sunglasses? Can it be the Lone Ranger? Clayton Moore, 64, who long played the daring rider of the plains, has been restrained by court order from using the trademark mask in nostalgia appearances. Wrather Corp., which owns the masked-man rights and plans to release a new Lone Ranger film, complained that Moore has grown too old to impersonate the fearless avenger of evil. Moore fought back by retaining his familiar white hat and, until the case is settled, wearing sunglasses. "I'm not happy with the sunglasses," admitted the western hero...
...film is one of the oddest success stories of 1978. Though Jack and Bonita Wrather had wanted to make a new Lassie movie for some time, they were daunted by the fact that in recent years most so-called family pictures have done rather poorly at the box office. Moreover, since Lassie Come Home was released in 1943, there have been eight sequels, not to mention the TV series that ended only five years ago. Most people in Hollywood thought the public had seen enough of that particular collie...
Jack and Bonita felt different, however, and the Wrather Corp. (oil, radio, TV and hotels) conducted a poll of audience attitudes. One of its conclusions: the public was in the mood for upbeat entertainment. And so the tenth?but unquestionably not last?Lassie was unleashed...