Word: wrca-tv
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Even standing on her toes, tiny (5 ft., 95 Ibs.) Shari Lewis is hardly likely to inspire a spurt in the spinach market, but she can inspire almost anything or anyone else. Five times a week, more than half a million sets within range of New York's WRCA-TV click on at 9 a.m. for Hi Mom and its highly successful potpourri of sense and nonsense. For prekindergarten children, there are songs and games, puppets and magic; for mothers, there are health tips and stretch-the-budget menus. For late-rising males, who write her lots of letters...
...York City's population were U.S. citizens when they arrived, and about half of them continue to speak nothing but Spanish. Last week, by the early dawning (6:307 a.m.) light of TV, some of them were learning their new home's native tongue. The program: WRCA-TV's Aqui se Habla Ingles (English Spoken Here...
Producer of the new school show is WRCA-TV's Patricia Farrar, 26, who gets up at 3 a.m. to shepherd her crew through a dry run at 4:45 before the live-camera lesson. Wearily, she alibis the rooster-rousing hour: 1) nothing else is programmed at 6:30, so the unsponsored show costs the station no revenue; and 2) many Puerto Ricans have jobs that get them up early or keep them out late. Also in the show's favor: 80% of New York's Puerto Rican families own television sets...
Marriage Revealed. Geoffrey Home, 24, cinemactor (the commando recruit in The Bridge on the River Kwai); and Nancy Berg, 26, actress-model, onetime sandwoman of Manhattan's WRCA-TV late late mattress-sponsored show Count Sheep; in Manhattan...
...itself a bigger slice of this audience, Manhattan's WRCA-TV, flagship of the NBC network, moved right into the boudoir last week with a silken five-minute sign-off spot called Count Sheep (weekdays, 1 a.m.). Its star is Nancy Berg, a 24-year-old, Wisconsin-born model, who floats onscreen in filmy lace, stretches her bare arms, yawns delicately, glances teasingly out of her cathode bedroom, pops into bed and out again for a moment's play with her French poodle...
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