Word: wrca
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Dates: during 1950-1959
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...when a minor comedian named Gene Baylos successively plugged a vodka, a brand of rainboots and a bourbon on a five-minute, five-a-week local show called Punch Line last week, NBC's Manhattan station WRCA clamped down, announced that it would dock Baylos' $1,000 salary by $675-the price of three ten-second advertising spots. "It was a flagrant violation of policy," explained NBC. "We hope to teach him a lesson." Cried Baylos: "It was only a joke. Why do they pick on a broke little guy like me and never bother the big boys...
...itself a bigger slice of this audience, Manhattan's WRCA-TV, flagship of the NBC network, moved right into the boudoir last week with a silken five-minute sign-off spot called Count Sheep (weekdays, 1 a.m.). Its star is Nancy Berg, a 24-year-old, Wisconsin-born model, who floats onscreen in filmy lace, stretches her bare arms, yawns delicately, glances teasingly out of her cathode bedroom, pops into bed and out again for a moment's play with her French poodle...
...network, composed of the seven radio stations at Ivy Group colleges, is scheduled to participate on a four-hour program, "Pulse," each Saturday over WRCA, the NBC outlet in New York City. The series is scheduled to begin...