Word: wrca
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Dates: during 1950-1959
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This use of TV to reach the public and make news is spreading to other cities. New York City Controller Lawrence Gerosa last fall used a Sunday interview on WRCA's Searchlight to score the city's school-building program as being "too fast and too fancy," stirred an open row in the papers. As reporters clamored for rebuttal to Gerosa's charges, school board officials bided their time until they in turn could state their case...
After giving out most of their papers to a news hungry audience the editors were interviewed on NBC's weekend radio show, Monitor, and on a local television newscast from NBC's New York outlet, WRCA. Crimeds also left papers at the New York Harvard and Yale clubs, but were not invited to lunch by either organization...
Even standing on her toes, tiny (5 ft., 95 Ibs.) Shari Lewis is hardly likely to inspire a spurt in the spinach market, but she can inspire almost anything or anyone else. Five times a week, more than half a million sets within range of New York's WRCA-TV click on at 9 a.m. for Hi Mom and its highly successful potpourri of sense and nonsense. For prekindergarten children, there are songs and games, puppets and magic; for mothers, there are health tips and stretch-the-budget menus. For late-rising males, who write her lots of letters...
...spur stereo broadcasting, the Federal Communications Commission granted permission for FM stations to test stereo "multiplexing," a system that sends the two separate signals over a single radio frequency. New York City's WBAI started to broadcast stereo last week; WRCA-FM will begin next week. Manhattan's two-year-old Madison Fielding Corp. last month put out a multiplex stereo adapter that can be attached to any FM radio, turn it into a stereo set. Price...
Producer of the new school show is WRCA-TV's Patricia Farrar, 26, who gets up at 3 a.m. to shepherd her crew through a dry run at 4:45 before the live-camera lesson. Wearily, she alibis the rooster-rousing hour: 1) nothing else is programmed at 6:30, so the unsponsored show costs the station no revenue; and 2) many Puerto Ricans have jobs that get them up early or keep them out late. Also in the show's favor: 80% of New York's Puerto Rican families own television sets...