Word: wrighting
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Eduardo Castro-Wright could see the problem instantly. One of his first exercises as the newly appointed president of Division No. 1, the highfalutin internal designation for Wal-Mart's 3,500-unit domestic discount chain, was to map every underperforming store in the country. Most of the worst were clustered around big coastal cities like Boston and Los Angeles. As he toured those stores, Castro-Wright could sense they weren't connecting with their neighborhoods. And neither were the managers--they weren't in Arkansas anymore. "You'd talk to managers and they...
...know what? So has Wal-Mart. Under Castro-Wright's prodding, Wal-Mart is trying to become a local merchant again. It is moving managers away from the all-powerful Bentonville, Ark., headquarters and closer to the customers. It is developing snazzier and highly efficient store designs to entice existing customers to shop more broadly across the store rather than just for groceries and health- and beauty-care products. "We have enough customers," insists Scott, 57, who can boast that nearly 20 million Americans shop at a Wal-Mart every day. But while they're happily buying toys, toothpaste...
...search for that shop-till-you drop formula, Wal-Mart is testing one prototype in the middle of Middle America--Elyria, Ohio. Castro-Wright strides into a very un-Wal-Mart-like area that features low, wood-veneer (actually recycled plastic) side counters where towels are displayed. You can actually see over the department, and the sight makes you want to linger; you're not hemmed in by the usual 8-ft.-high (2.5 m) discount-store shelving crammed with merchandise. The assortment--the colors and styles--is broad and deep, even attractive. The prices are killer, natch...
...kitchen section, low, faux-granite counters display small appliances in a similar open style. With this design, Wal-Mart has adapted a strategy created by its highly successful Mexican operation, Wal-Mex (which Castro-Wright used to run), that groups domestic wares by room. Wal-Mart recently told analysts that "comp" sales in the newly designed section are doing 3.33 percentage points better than in the old-model sections...
Last Friday, a gathering of students, alumni, and guests assembled in Memorial Church to hear Marian Wright Edelman, president and founder of the Children’s Defense Fund, give the inaugural “Robert Coles ‘Call of Service’” Lecture. The event was the kick-off to the first Phillips Brooks House Association (PBHA) Alumni Weekend. PBHA President Angelico N. A. Razon ’08 said the alumni weekend and Coles lecture will become annual events. In her lecture, Edelman shared statistics regarding the condition of children in America, including...