Word: wrighting
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...Cosby is an entertainment genius. Because he was the star of a hugely popular sitcom on NBC, reporters accept the idea that he's qualified to run a TV network. After all, the man now running NBC, Robert Wright, is new to show business and uniformly derided by those who work with him. What entertainment wizardry has Cosby wrought since Cosby? He has made two movies that bombed; a game show, You Bet Your Life, that bombed; and a didactically uplifting sitcom, Here and Now, that bombed...
...Cosby is serious about NBC. You can't find anyone at NBC or GE who thinks so. "It's a self-promotion," Wright told TIME correspondent Jeffrey Ressner. Norman Brokaw, Cosby's William Morris agent, insists it's not. But why, nine months after Brokaw first confirmed the story to reporters, have there been two additional waves of Cosby leaks to the press -- yet nothing concrete to show for all the talk? The comedian apparently suffers from Woody Allen Syndrome -- the need to be considered a really serious person...
...issue -- if anything so frivolous can be called an issue -- was whether a performer can use material created for a program owned by another network. "There are certain intellectual-property issues that do not travel with Dave," warned peacock president Robert C. Wright on NBC's summer press tour, referring to such Letterman shtick as Stupid Pet Tricks, Larry "Bud" and the Top 10 List. "If CBS thought they were buying that, they didn't . . . They can certainly do things like that. But they can't do those things...
...Wright sounds spurned and burned. "None of us wanted to see him leave," he said of Letterman. "But the reality is . . . he walked out of our marriage." And so NBC picks a fight with flush CBS over comic ideas that were hackneyed when Letterman started using them; call it banalimony. That surely describes the high-level mud wrestling over De Forest's Melman. "If you have an actor who's a bumbler," asks Manhattan attorney Stanley Rothenberg, "do you prevent him from earning his living after this series is over? Do you say he can't go and bumble elsewhere...
EDITORIAL FINANCE: Genevieve Christy (Manager); Esther Cedeno, Morgan Krug, Katherine Young (Domestic); Camille Sanabria, Carl Harmon, Aston Wright (News Service); Linda D. Vartoogian, Wayne Chun, Edward Nana Osei-Bonsu (Pictures...