Word: wrigley
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Dates: during 1930-1939
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...goodwill, loud robust William Wrigley Jr. thought nothing of distributing 29 carloads of Gem razors and 1,000,000 electric clocks along with his gum. Early in Depression he pleased the South by announcing he would convert up to $12,000,000 from his southern gum sales into cotton (TIME, April 13, 1931). He had already boosted Wrigley sales in Canada and attracted wide publicity by buying quantities of Canadian wheat in a depressed market. By the time he died in 1932 the U. S. consumption of gum had risen in 18 years from 39 sticks per capita...
...Wrigley, Beech-Nut, and American Chicle, which together make about 95% of all the gum chewed in the U. S., that clause is no burden. National advertising has built up their consumer demand. But when Tom Huston's salesmen approach a retailer with an unknown brand like Julep the retailer wants a money-back agreement in case the gum does not sell. Tom Huston says that none of his 40,000 retail outlets have ever called on him to make good his money-back agreement, but that in new territory his salesmen cannot sell without...
...Canada alone can, if desired, build locks at the Lachine Rapids and at the international sector and thus provide a seaway wholly within Canadian control." A 27-ft. channel from Duluth to the sea (see map) would not mean that luxury liners could dock east of Chicago's Wrigley Building. But 70% of the world's ocean-going cargo tonnage would have access to the Great Lakes. And six U. S. states would be given a maritime coast line -when, for six & one-half months a year, the channel is free of ice. Average time for the type...
...thrown from anywhere behind the line of scrimmage. The goalposts are on the goalline, instead of 10 yards behind. How these rules open up the game 30,000 spectators saw for themselves last week when the Chicago Bears played the New York Giants in Chicago's Wrigley Field for the national professional championship. They also saw first hand what many of them had only known about from hearsay before-that the best professional football, given less to grandstand theatricals and more to the theatricals of machine-precision team play, can be more exciting, more sincerely spectacular than the best...
...figures given by him, the United States Steel Corporation controls one half to two-thirds of the iron ore of the country, the Mellon family controls 90 per cent of the aluminum ore, and that seven-eighths of the chewing-gum in the United States is manufactured by Wrigley. He also said that one per cent of the banks of the country control more capital than the other 99 per cent combined...