Word: wrigley
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Dates: during 1940-1949
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Together they formed a trusteeship for their newborn enterprise, christened it the All-American Girls Softball League. To run its affairs, Wrigley hired the Cubs' former assistant general manager, curly-haired, canny Ken Sells. To round up talent, he released Jimmy Hamilton from his job as Cub scout. The design of a suit able uniform he put into the capable hands of famed Poster Artist Otis Shepard, who is responsible for famed Wrigley pixies, car cards, and glamorizing of Catalina Island...
Appleblossom Beauties. The uniform Artist Shepard designed was entirely satis factory to Boss Wrigley. As dignified as the field hockey costume of New Eng land's fashionable boarding schools, it still had the provocativeness of a Sonja Henie skating skirt. Scout Hamilton's job was satisfactory too. He had turned down several outstanding players because they were either too uncouth, too hardboiled, or too masculine...
When his chosen few - several of them plucked from Bible Institute and Sunday School teams - arrived at Chicago's Wrig ley Field fortnight ago for their "spring training," they discovered another of Mr. Wrigley's novel ideas. Part of their train ing was a compulsory course at Helena Rubinstein's Gold Coast beauty salon - to learn about makeup, posture and other whatnots usually neglected by lady athletes...
...Wrigley is starting out with only four teams, playing a circuit of war-busy towns within some 100 miles of one another: the Rockford (Ill.) Teachers, South Bend (Ind.) Blue Sox, Racine (Wis.) Belles, Kenosha (Wis.) Shamrocks. They will play 108 games this summer, with a post season play-off for the championship...
Last week, in the season's opening double-header at South Bend's Bendix Stadium, the Blue Sox got off in front with two orderly victories over the Rockford Teachers. Next night, in the second doubleheader, some of the polish wore thin. Despite Helena Rubinstein and Mr. Wrigley, two of the ladies got into a fish wife argument that nearly ended in a fist fight...