Word: wrigley
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Working more than twelve hours a day, Autry made each of his first six TV westerns for Phil (Doublemint) Wrigley, owner of Autry's radio & TV contracts, in 3½ days, at a cost of around $17,500 a picture...
Last week, other Hollywoodians were hard at work on the same idea. Gene Autry signed up to make six half-hour westerns (with options to film an additional 46 shorts) for Wm. Wrigley Jr. Co., Autry's radio sponsor. Wrigley agreed to pay from 30% to 50% of the production costs for first transmission rights. After the first run, Autry will be free to sell the films to other TV sponsors...
...Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed...