Word: wrigley
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...Certainly not," begin the Wrigley ads in Britain's quality newspapers and magazines, agreeing that in court or railway carriage no proper Englishmen should ever think of chewing gum. But the ads go on to reassure gum-shy Britons that at other times, in other places, gum is not only acceptable but "a definite aid to oral hygiene." Far more subdued than Wrigley messages for masticating Americans, the "Certainly not" ads have stepped up sales. They also exemplify a trend toward tailor-made world advertising that is summed up by McCann-Erickson's Brazil Manager Sergio Souza...
...Catalina. Irvine Ranch is the biggest job in Pereira's bulging portfolio, but it is crowded by others. On 22-mile-long Catalina Island, which Pereira is completely reorganizing for its owner, Chewing Gum Tycoon Philip K. Wrigley, the grand design leaves room for hardly any autos at all. Local transportation will be generally restricted to electric carts, which will have their own system of cartways, forbidden to automobiles. An electric tram will serve the principal city, Avalon (Pereira staffers are now in Europe studying various types of narrow-gauge railways), and the island will be dotted with small parks...
...Ruth's home run was his famed "called shot" into the bleachers of Chicago's Wrigley Field. Lavagetto's two-out ninth-inning double ruined Pitcher Bill Beven's no-hitter and gave the Dodgers a 3-2 victory over the Yankees...
...Hector Lopez promptly hit two more homers to set a new record. With a month to go, the Yankees seem certain to better the major league mark of 221 home runs. CJ The Los Angeles Angels and Baltimore Orioles sent six home runs sailing out of the Angels' Wrigley Field, to push the season's total in the West Coast bandbox to 204. Previous American League record for an individual ball park was 200. set at Detroit's Briggs Stadium in 1959. Next target for the American Leaguers: the major league record of 219 set at Cincinnati...
...deficit in first-half 1960. A Wall Street office boy at 14, Hirschfield became vice president of a brokerage house at 20, got friendly with Big Investor Charles Allen (who holds a dominant interest in Teleregister), was made chairman of Allen's ACF-Wrigley food stores before taking his new job. Hirschfield now plans to market stock boards that will include over-the-counter securities...