Word: wrigley
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...because its audience is measurable, targetable and interactive. "If you spend 10 minutes learning about a new car you're interested in," Ozguc says, "that's worth gold to advertisers." By 2010, Parks Associates estimates, the online-video market will grow fivefold, to more than $7 billion. So far Wrigley, T-Mobile and Maybelline have signed on, and others may customize ads not just by location but also by viewing style. Watching Lassie, Benji and other dog flicks? Purina might have a message for you. "There's no reason why a real estate company couldn...
Jamie and I started in St. Louis (the new Busch Stadium) and finished in Cincinnati (the Great American Ballpark). In between, we visited Chicago (Wrigley), Detroit (Comerica), and Pittsburgh (PNC). On our way, we enjoyed the fruits of the local industry: Bud Light in Beer Town, Old Style in Chi-Town, Yuengling in coal country—all, naturally, in ballpark bleachers. We didn’t skip the gigantic Cheese Coneys in Cincinnati, but maybe we should have...
...Wrigley Field, when I walk up the tunnel, a veritable concrete time warp, and take my seat among hundreds—thousands—of chattering college-age kids, I’m reminded of America’s honest, ageless love affair with the game...
...City, where baseball, like politics, is a blood sport, the Sox-'Stros series has divided the city anew. The North Side Cubbies have always laid claim to the soul of Chicago in a way the South Siders could never match. They play, badly, in the ivy-clad splendor of Wrigley Field and boast alumni like Ernie Banks and Billy Williams. The anonymous Sox play in a soul-challenged modern bowl on a site that was once downwind of the city's now vanished stockyards. One poll found that 36% of Cubs fans will cheer for the Astros. Sox fans might...
...juicy red tomato, forest green pickles and olive-colored chilies, known locally as "sport peppers." Served with celery salt in a poppy-seed bun, this great Chicago tradition typically sells for less than $5. For many Chicagoans, the quintessential place to munch on a hot dog is the historic Wrigley Field baseball stadium while watching a Chicago Cubs game (cubs.com). Top tip for newcomers: pace your dining by the innings, particularly if you have children and need to plan for attention deficits during lengthy pitching changes. Order a starter of popcorn in the fourth, followed by a hot dog main...