Word: wrigley
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While Cardinal Manager Gabby Street was enjoying the enthusiasm of his fellow St. Louisians, a manager in Chicago was feeling badly. It was Joe McCarthy of the Cubs who had just been informed by Owner William Wrigley Jr. that Rogers Hornsby would take his place next year. "I must have a winner," said Owner Wrigley, who was less disgruntled by the showing of his team this season than by their failure to beat the Athletics in the last world series. In Shibe Park in Philadelphia?home of Connie Mack's Athletics, who had been sure of the American League pennant...
Truck Advts. Railway Express Agency added to its non-operating income, created a new advertising medium. For the first time, space on express trucks was sold to advertisers. On one side of all the company's 8,000-odd vehicles was slapped an advertisement for Wrigley's gum; on the other, for Chesterfield cigarets. Each space costs $3 per week. The advertising is being directed by Barron Collier, president of Barron G. Collier, Inc. This company has rights to almost all transportation media in the U. S., Mexico, Cuba, Canada. It places advertising in 85,000 cars with...
William E. Easterwood Jr. (colonel on Governor Dan Moody's staff) inherited wealth from his banker-father, made millions more from the southwest sales agency for Orbit gum. The Orbit business was bought by William Wrigley Jr., who continues to distribute it through the Easterwood agency. Touring Europe this summer with his wife, rich Col. Easterwood, publicity-loving, met Dieudonné Coste and Maurice Bellonte, offered them $25,000 if they would continue their Paris-New York flight to Dallas. According to one account, Col. Easterwood gave $75,000 to finance the entire trans-Atlantic flight, one-third...
...business. Sometimes he uses industrial cinemas donated by prominent manufacturing concerns. Sometimes he has his corps of assistants perform a little drama on the stage intended to show the right and wrong way to do business. Classic Marchand example of commercial wrongheadedness is the case of Wrigley's chewing-gum when first introduced into England. Britons would not chew until the word gum?which signified nothing but raw rubber?was changed to "sweet...
Nine competitors who received honorable mention: G. Dudley Mylchreest of Hartford, Conn.; Gordon K. Burns of Maplewood, N. J.; De Wolf Schatzel of Findlay, Ohio; Frederick C. Roop of the District of Columbia; Charles H. Cloukey of Lansdowne, Pa.; Walter Wrigley of Haverhill, Mass.; Gordon K. Carter of Charlottesville, Va.; James H. Compton Jr. of Wichita, Kan.; Royal E. Peake of Detroit, Mich...