Word: wrinkleproof
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Just about the biggest thing to hit the clothing industry since nylon has turned out to be durable press - a wrinkleproof, permanent-crease process that permits clothes to be taken out of the dryer and worn without a touch of the iron. First introduced in men's slacks two years ago, the process has had a runaway success: it is now being applied to shirts, skirts, sheets and lingerie...
Viva Las Vegas has the wholesome, mindless spontaneity it takes to create a successful Elvis Presley movie. This one gambles on hips, not chips. Chorus girls scamper through such neon fleshpots as the Stardust, Flamingo, Tropicana and Sahara, and Elvis himself, as wrinkleproof an example of modern packaging as anyone has yet produced, sings, dances, swims, water-skis, flies a helicopter and finally enters his baby-blue racing car in a big, exciting race referred to as the Las Vegas Grand Free...
...enough styled at times, were never really chic. But in this season's suitcases, wadded and crumpled like hasty lumps of dough, are vacation wardrobes of considerable elegance and style. The seemingly unsalvageable lumps emerge as slight, figure-skimming dresses made of featherweight knits and various jerseys, including wrinkleproof synthetic jerseys with synthetic names (Ban-Lon, Arnel, Orion Cantrece, Creslan, Acrilan and Zefran). They can be stuffed fearlessly, without preservative layers of tissue paper, into any suitcase corner, and the lumps disappear, without pressing, moments after the dress has been put on a hanger...
...grocer asked me if I were expecting another child. I've been wearing pants ever since." Next to pants, the staple is the simple, classic shirtwaist dress. It is now-thanks largely to new synthetic fibers and treated cottons -sturdy, wrinkleproof, quick-drying...
...weekly 8-in. column grew to a half page as she worked over tempting targets, from Labor's formidable Dr. Edith Summerskill ("Flossie bang-bang") to Queen Elizabeth; she once ran a picture showing the rumpled derriere of the Queen's gown, cattily commented that wrinkleproof fabric evidently was unknown at Buckingham Palace. Drawn by Anne's sharp, sure feline touch, women formed fully 46% of the Daily Express' readership...