Word: wrinkleproof
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...Moonlight Bay (Warner) is a folksy period musical somewhat casually adapted from the Penrod stories of Booth Tarkington, whose Seventeen is currently a Broadway musicomedy. Set in an innocent, brightly colored Indiana during World War I, the picture is strictly summer-weight material-thin, porous and not at all wrinkleproof, but comfortably loose and light...
...Frontiers. The Du Pont revolution is still growing. President Greenewalt himself has been testing a new suit, made of Du Pont's newest synthetic fiber, Dacron. It looks and feels like wool, but outwears it, costs only half as much, is washable and mothproof-and is virtually wrinkleproof. Says Greenewalt: "The only way you can get the crease out is with an iron...
...older brother William first wove with mohair in 1906 to produce the original Palm Beach cloth. The new cloth will have just about as much mohair, but the "scratch" will be taken out by wrapping it in rayon and nylon. The mohair core, said Ward, makes the cloth almost wrinkleproof, the rayon makes it cool. With it he hopes to keep ahead of his rayon and worsted competitors with a suit that combines some of the features of both...
...budget pushing the new "bold look." It ran sales up to a new high of $23.7 million (though, with higher costs, the net slipped to $1,000,000), second to Cluett, Peabody's (TIME, Oct. 11). Convinced that he has a winner in his new wrinkleproof collar, Phillips plans to push it with his biggest ($1,500,000) advertising campaign...