Word: wrinkleproof
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Dates: during 1949-1949
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...older brother William first wove with mohair in 1906 to produce the original Palm Beach cloth. The new cloth will have just about as much mohair, but the "scratch" will be taken out by wrapping it in rayon and nylon. The mohair core, said Ward, makes the cloth almost wrinkleproof, the rayon makes it cool. With it he hopes to keep ahead of his rayon and worsted competitors with a suit that combines some of the features of both...
...budget pushing the new "bold look." It ran sales up to a new high of $23.7 million (though, with higher costs, the net slipped to $1,000,000), second to Cluett, Peabody's (TIME, Oct. 11). Convinced that he has a winner in his new wrinkleproof collar, Phillips plans to push it with his biggest ($1,500,000) advertising campaign...