Word: writeres
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Dates: during 2000-2009
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...lure of cheap goods, though, is incredibly strong, even once we've reached the point of substantial creature comfort. In her book Cheap: The High Cost of Discount Culture, writer Ellen Ruppel Shell devotes the better part of two chapters to how inexpensive goods mess with our minds. She describes one experiment in which researchers used brain scans to show that the joy of a discounted item comes before it's bought; by the time a person is at home with his new thing, the luster is gone. On Black Friday, I watched shoppers on TV proudly state how much...
...Staff writer Jake I. Fisher can be reached at jifisher@fas.harvard.edu...
...Staff writer Noah S. Rayman can be reached at nrayman@fas.harvard.edu...
...Staff writer Jessie J. Jiang can be reached at jiang9@fas.harvard.edu...
...Staff writer Naveen N. Srivatsa can be reached at srivatsa@fas.harvard.edu...