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Usage:

...pump over their lines. It's all part of therace against cableto capitalize on the emerging information-in-a-settop-box age. Phone companies are trying to makeup for cable's huge programming advantage. "That's why they need Michael Ovitz -- to get into Hollywood," says TIME senior writerPhilip Elmer-DeWitt. Eventually, the companies plan to offer music videos, electronic games, personalized news and interactive advertising. A new company is expected to open media offices in New York and Los Angeles and technology arms in Reston, Va. and the San Francisco area...

Author: /time Magazine | Title: LET'S DO LAUNCH . . . THE BELLS ARE RINGING IN HOLLYWOOD | 10/31/1994 | See Source »

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