Word: wrko
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Dates: during 1960-1969
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...physically not very big. A six-footer can look him straight in the flashback reels. But his voice carries 18 rock 'n' roll records an hour to FM radios within 100 miles of Kenmore Square. The human beings at WRKO-FM (98.5) call their one-piece radio station "the shy but friendly robot," which is catchy but far from accurate as a description. He gets about so quickly that already, only five weeks after arriving in Boston, he receives several hundred calls a night. And when it comes to friendliness, he's as cold as Petula Clark...
...original impetus came from a Federal Communications Commission ruling that required AM-FM stations in cities with over 100,000 population to split their programming at least 50 per cent of the time. Boston's WNAC, which had been simulcasting its all talk-information format over WNAC-AM and WRKO-FM, had to come up with something new by January...
Breaking in against WBZ and WMEX, Boston's rock stations, WRKO had to offer something radically different -- and that something is 18 uninterrupted songs an hour. This is where the friendly robot comes...
...WRKO-FM sounds like an ideal station, but alas, its system too, has flaws. Each song's impact is weakened by its propinquity to the next. Disc jockey chatter, for all its inanity, is a background that sets up each song. A more significant quibble is WRKO's small playlist. It sticks with already established hits, devoting almost half its air time to the Top 10, which often for instance this week is a collection of the songs one least wants to hear...