Word: wunderman
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...rose from $493 million in 1970 to $563 million in 1972. That figure automatically climbed to $627 million with two acquisitions. Last February, Y & R bought out Sudler & Hennessey, the nation's largest ad agency in the medical-magazine field (billings: $34 million). Last week Ney picked up Wunderman, Ricotta & Kline, which has billings of $30 million and is the largest agency in direct-response advertising, the field in which consumers order goods and services directly from the advertiser. The Wunderman deal lifted Y & R into the No. 1 position in domestic billings, roughly $27 million ahead...