Word: wunderman
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Dates: during 1973-1973
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Guggenheim, who has studied the Dogon for over ten years, secured funds from several foundations to finance the mission. The Wunderman Art Foundation agreed to sponsor three Harvard students. whom Guggenheim and Everett I. Mendelsohn, professor of the History of Science, selected this fall...
...rose from $493 million in 1970 to $563 million in 1972. That figure automatically climbed to $627 million with two acquisitions. Last February, Y & R bought out Sudler & Hennessey, the nation's largest ad agency in the medical-magazine field (billings: $34 million). Last week Ney picked up Wunderman, Ricotta & Kline, which has billings of $30 million and is the largest agency in direct-response advertising, the field in which consumers order goods and services directly from the advertiser. The Wunderman deal lifted Y & R into the No. 1 position in domestic billings, roughly $27 million ahead...