Word: wussler
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Dates: during 1970-1979
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From his office on the 38th floor of the ABC building in Manhattan, Fred Silverman can peer into the office of CBS President Robert Wussler, just across 53rd Street. Occasionally the two men wave at each other from the heights, like rival aviators saluting before a dogfight. But sometimes?when he is trying to woo a star away from another network or plan a secret strategy?Silverman, head of ABC's programming, draws his drapes: if he can look into Wussler's office, Wussler can look into his, and Silverman does not want anyone, especially anyone at CBS, to know...
...insist that they are more bored by Soap than worried about it. Says an NBC executive: "It's kids'porno: Laverne and Shirley, Three's Company-the end of a trend." CBS President Robert Wussler is rumbling about the possibility that Soap will refuel criticism of prime time programming just when the ruckus over violence is dying down. But the Cyclops eye is not blinking. Says one CBS programmer: "If it works, the whole industry will have a Soap in five months...
...bionic programmer now works in a 38th-floor office overlooking the domain of his old CBS colleague Network President Robert Wussler (they occasionally wave to each other from their windows). Silverman arrives at 9:30 each morning and begins rousing his West Coast producers from bed to discuss the overnight ratings. The rest of his day is a marathon of meetings-with soap-opera writers, sitcom producers, cartoon animators, promotion experts, demographics wizards. He returns to his Central Park West apartment for dinner with his wife Cathy and their daughter Melissa, 4, then holes up in his den with...
...Robert Wussler, LL.D., president of CBS Television Network. Like one of Horatio Alger's youthful heroes, your rise from obscurity to power has been swift...
Unfortunately for Producer-Reporter John Sharnik, this story within the story did not amount to much more than a few gaseous brushes between cops and kids-stuff that Executive Producer Robert Wussler, who called most of the shots in Central Control during the convention, chose sensibly to ignore. Thus, through no fault of its creators. CBS Reports: Anatomy of a News Story, which is being aired this week, does not have quite strong enough a spine. On the other hand, the demonstrators' lack of emotional intrusiveness does allow the reporters-and the viewer-to concentrate on how raw information...