Word: wwf
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Dates: during 1950-1959
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...Gilbert's distress, the lowly singing commercial-once denounced by Herbert Hoover, and banned from the air "in the public interest" by Detroit's WWF -now commands the talents of bigger names than his. Last month Frank (Guys and Dolls) Loesser entered the jingle-writing lists with a new firm, Frank Productions Inc., which boasts a creative stable dwarfing the credits of any Broadway musical: Hoagy (Stardust) Carmichael, Vernon (April in Paris) Duke, Harold (Fanny) Rome and, for lyrics alone, Ogden Nash. On his heels came Raymond Scott, composer of Lucky Strike's Be Happy, Go Lucky...