Word: wwf
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Dates: during 2000-2009
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...WWF CEO Vince McMahon's business plan is to turn sports into reality TV: miked players, coverage of the coach's halftime talks, a "bubba cam" operator in protective padding behind the linemen, reporters interrupting players between downs and, for some reason, fireworks. "There's no reason to do scripting," McMahon says of the difference between the XFL and the WWF. "This is a reality show--live. It's real. It's not someone who is alleged to eat a rat when it was really chicken. We're going to find out who these players are as human beings...
Before its first game, the XFL sold more than 500,000 tickets and a staggering number of red-and-black footballs. Still, new leagues have a worse record than the Cincinnati Bengals; the day that investors found out McMahon was launching a league, the WWF's stock dropped 25%. (The company had sales of $379 million and operating earnings of $59 million last year...
...about losing the NFL to Fox, it is still a cheap drunk. "If we had signed the deal to stay with the AFC, we would have lost $150 million to $160 million a year," says NBC Sports chairman Dick Ebersol, who made McMahon an offer just hours after the WWF announced the league's launch. "So worst-case scenario to us would be a third of what we would have lost...
...During the rainy season, we should be getting mild rain spread over a long time and the dry season should be reasonably mild, not too hot," says Taye Teferi, head of the Conservation Program at the WWF's East Africa Regional Program Office. "But climate change has accentuated the difference between the seasons, making the rainy season shorter and heavier and the dry season hotter." When animals migrate to the Masai Mara every spring, it allows the vegetation they leave behind in the Serengeti to regrow, ready for them to come back in the fall. No rain means...
Meanwhile, WWF, formerly known as the World Wildlife Fund, has been working with producers, buyers and various NGOs since 2004 to craft voluntary industry standards aimed at minimizing or eliminating environmental damage. "This is a major priority for us," says Jose Villalon, who heads WWF's recently expanded aquaculture team. Standards will yield certifications of sustainability for a range of popular seafoods; the first, covering tilapia, is expected by the end of the year...