Word: wwf
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...started shipping products that, to many, weren't up to snuff. Increased concern about cork taint led wineries like Bonny Doon to look for new ways to seal their wares. Between 2000 and 2005, the global demand for wine corks dropped about 20%, according to a World Wildlife Fund (WWF) report...
Enter the conservationists. As wineries began ramping up experimentation with new closures, WWF launched a program in 2004 encouraging consumers to "choose cork" to protect the forests, the biodiversity they support and the thousands of rural jobs they create. The organization estimates that the cork industry employs roughly 100,000 people today, some 37,000 of which are directly involved in harvesting. In a May 2006 report, "Cork Screwed?," WWF suggests that if the wine market continues to grow and cork demand continues to decline, the number of harvesters could drop to about 2,400 by 2015, and leave...
Cork advocates are also hoping their cause will benefit from consumers' recent green awakening: the WWF has hooked up with the Forest Stewardship Council (FSC), an international group that promotes good forest management and gives well-managed forests and their products a stamp of approval. This fall, the first FSC-certified corks will appear on the U.S. market from Willamette Valley Vineyards in Oregon. The tactic may very well appeal to screwcap-averse American wine drinkers. In a 2004 study, 62% of Americans surveyed said "cheap" was the first word that came to mind when they thought about screwcapped wines...
...forest management. Amorim was the first stopper company to become FSC-certified, and the company believes that the promotion of cork as a naturally sustainable product will turn consumers onto the fact that buying their bottle of wine for dinner could leave a positive environmental footprint. Along with the WWF and companies like Willamette Valley Vineyards, Amorim actively promotes the cork industry's green merits - its contribution to carbon dioxide sequestration, preserving biodiversity and combating desertification. "Can you contribute to a better world and a better wine? If the answer is yes, then what is there to discuss?" De Jesus...
...left the match aching and sore, with a soon-to-be-lighter wallet, and no WWF-style belt to show for my efforts...