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Lights Out. If your hotel goes dark this weekend, don't be alarmed. To honor Earth Hour - organized by the World Wildlife Fund (WWF) to encourage businesses and people to take simple steps every day to reduce carbon emissions - many hotels and cities are turning off the lights on Saturday, March 28, from 8:30 p.m. to 9:30 p.m. The WWF hopes that it can get 1 billion people in more than 1,700 cities and towns in 80 countries to participate. Switching off your lights is a vote for the earth, says the WWF, while leaving them...
...meeting's been a complete disaster," says Sergi Tudela of the World Wildlife Fund (WWF). "The measures that have been adopted will drive the bluefin tuna to collapse." Not so, say European officials, who contend that their quota plan was the best deal possible, in part because it won the backing of Arab countries on the Mediterranean, who perceive ICCAT as controlled by the world's major fishing powers - the U.S., Canada, Japan and Europe. "You need to have all of those involved to feel ownership over this," says Pierre Amilhat, head of the European Commission's Directorate General...
...Conservation groups are enraged by the outcome. The WWF and Greenpeace announced in Marrakech that they would launch a global boycott of all restaurants and supermarkets that serve or stock bluefin tuna. They will also apply to have the species declared endangered under CITES, the international Convention on International Trade in Endangered Species of Wild Fauna and Flora; a move that would effectively ban the global trade in bluefin tuna. A similar campaign to ban ivory has largely succeeded in reviving the world's elephant herds. And both groups plan to end their long connection to ICCAT. "The game...
...checks for scholarships or to clean up litter," says Seabright, "but increasingly the real relevance is using the company's core competence to address issues that are of societal concern." In its CSR initiatives, Coke last year announced it would spend $20 million over five years to help the WWF preserve seven of the world's major rivers. The firm is also working with partners on conservation projects in water-stressed areas throughout the world...
...didn't suffer for a lack of gimmicks. Servers wearing glow-in-the-dark necklaces sold eco-tinis at bars and restaurants in Phoenix. A local yoga house in Michigan offered sessions by lamplight, and the Sheraton Hotel in Chicago arranged check-in by candlelight. All in all, the WWF estimated that tens of millions of people around the world participated in Earth Hour. Watching the lights wink off in major metropolitan areas now doubt looked impressive, but it's worth asking: What was the point? As Roberts himself noted, the energy saved by turning off the lights...