Word: wyborowa
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...Wyborowa single estate vodka is a difficult thing to grasp. Not intellectually speaking--by now, spending $30 a bottle for an essentially odorless, flavorless liquid is considered a sign of excellent taste--but the bottle is hard to grip. The top twists away from the base, knocking it off balance in one's hand, making every pour an adventure and giving it the appearance of a Frank Gehry creation...
...Wyborowa Single Estate's birth, several years in the making, is a textbook example of how to launch a "superpremium" vodka. Beginning in the mid-'90s with Belvedere and Grey Goose, superpremiums have transformed vodka's image from a flavorless mixer into an "affordable luxury" that costs only $15 a cocktail...
Crafting such an image is a delicate business. In Wyborowa's case, it involved taste testing, mythmaking and Gehry-branded packaging, and culminated in a roll-out that began with bottles given to Oscar nominees last spring and will finish with national distribution next year...
| 1 |