Word: wyler
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Hollywood's first inkling of this magic quality came when a screen test ordered by Director William Wyler was viewed by Paramount's brass. It showed Audrey playing the princess part a little nervously, a little self-consciously. But Wyler had played a sly trick on the newcomer by ordering the British director who made her test to keep his cameras turning after the scene was over. When the word "cut" rang out, Audrey sat up in her royal bed, suddenly natural as a puppy, hugging her knees and grinning the delighted grin of a well-behaved child...
...absolutely delicious," says Wyler. "We were fascinated," says Paramount's Production Boss Don Hartman. "It's no credit to anyone that we signed her immediately...
Monte Carlo Baby. Audrey's screen test clinched Wyler's decision to make the picture on which it was based. He had considered and rejected most of the obvious Hollywood beauties for the part. He picked Audrey not so much on the basis of her talent as on the fact that she was unknown, and could not therefore be spotted through the royal disguise. The only trouble was that Audrey refused to stay unknown...
...performance. She is an actress; and, as Gigi, she develops a full-length character from artless gaucheries in the first act to a stirring emotional climax in the last scene. [She] is spontaneous, lucid and captivating." The rest of the New York critics heartily agreed. Paramount Pictures and William Wyler, who had decided to keep their $2,200,000 production waiting for Audrey on the hunch that her play would not run a month, were obliged to twiddle their thumbs for half a year while audiences packed the Fulton to sigh and smile at the enchantingly gawky Gigi...
...scramble brought in many a competitor, such as Atlanta's Artie's Meat Tenderizer, made by Nu-Way Foods Co. Two months ago came a newcomer: Chicago's Wyler & Co., well-known maker of soups and seasonings. Heartened by the big market, the rivals are now scrambling for new products. Adolf's has just brought out a salt substitute, and is planning to blend the substitute with the tenderizer for people on salt-free diets...