Word: wzbc
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Dates: during 1980-1989
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...rise of video, and cable's MTV, spurred some angry words. WBCN's program director, Oedipus, argued that video "defines a song in a visual context," and Wendy Heide, WMBR, added "it creates a passive audience. Viewers don't have to use their imagination," WZBC's program Jim McKay bluntly accused MTV of "playing music over and over--beating it into your brain." Obviously video is not a loved media among the audio jacks...
...this area, it has affected the requests WBCN gets from its younger audience of a station's program director to choose music and still remain commercially viable. The limited repertoire of MTV will influence what audiences want to hear on FM radio. Long an outpost of innovative rock, WZBC's McKay summarized the D. J. panel's attitude: "I don't think MTV is doing anything for innovative music. It's not taking a lot of chances...