Word: x-men
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...risk of becoming the angry Green Giant. The heroes who do the best onscreen are the ones who are dark, mysterious, and potentially dangerous. A lot of them associatethemselves with various species of icky animals-Batman, Spider-Man and Nightcrawler (who will appear in X2, the upcoming sequel to X-Men). Wolverine, given all his qualifications, has a cheese factor of zero. Wolverine is cool. Wolverine is attitude incarnate...
...Marvel franchise off the ground, you might need a little something extra—and that little something is what will make Spider-Man succeed when other comics-based films have the unfortunate habit of landing belly-side down at the box office. For every Blade or X-Men, which made an impressive $157 million, there are at least two films that end up like The Punisher, whose nameless and skull-less vigilante left audiences yawning...
Only in 2000 did Marvel and Fox finally hit the right formula with X-Men and get their first whiff of sweet-smelling success. Apparently, X-Men had that little extra something. Scratch, scratch. It is this simple. A comic-based film needs a truly super superhero. He needs to be the kind of guy every girl wants to date, and every guy wants to be. A superheroine needs sex appeal oozing from every inch of her vinyl suit and a superpower image that screams‚ don’t mess with...
...well as the publicity and merchandising benefits, Quesada insists that the comics market learned a lesson from The X-Men film: "We missed the boat editorially. The movie was streamlined, whereas the comics were incredibly convoluted, with spin-off titles that splintered the characters. That was alienating and put us in a bad position to capitalize on the movie." Marvel has since relaunched both The X-Men and Spider-Man, bringing the stories in line with the films' simplified structure. Quesada has also hired Hollywood talent: for example, Kevin Smith, screenwriter of the 1994 cult hit comedy Clerks, was recruited...
...even if comics geeks will always find room to complain - about the introduction of an American character, Tom Sawyer, into the mainly British League comic community, or the new black leather X-Men costumes - all fans of this genre should be thrilled. Thanks to Hollywood, their favorite heroes will not only be saving the world on screen, but will be rescuing the comic-book industry as well...