Word: x-men
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...farther. The first of six planned theme parks based on The 99 will open in Kuwait this October, and Mutawa hopes that an animated television show will hit airwaves around the world by late 2010. Working with writers such as Fabian Nicieza, who wrote for the Power Rangers and X-Men comics, and a group of managers including an ex-Rolling Stone publisher and Marvel's former marketing chief, Mutawa believes The 99 can succeed in non-Islamic markets. "Our characters are appealing to kids across the world," he says. "We have been able to sell licenses to India, Bangladesh...
...Best Performance by an Actor in a Leading Role: Hugh Jackman, who made a surprise appearance to promote next year's X-Men Origins: Wolverine. He understands what Keanu Reeves, Benicio del Toro and other actors who ascended the stage of the San Diego Convention Center's cavernous Hall H do not: Comic-Con is itself a performance. Jackman leaped off the stage, ran across the floor to shake the hand of Wolverine's creator and thanked the crowd of 6,500, saying, "Without you guys, I wouldn't have a career." That's the special blend of humility...
...gets further from its roots, as Hollywood brings more product for fans' appraisal. This year NBC had a panel and booth for The Office, which, while certainly a show with an alpha fan base, isn't really genre fare. Maybe Dunder Mifflin paper was used to print the X-Men...
...creations of oddball loners like Millar scribbling at drafting tables have also become the movie industry's most reliable development tool. Thanks to the box-office success of A-list superheroes like Spider-Man and the X-Men, Hollywood's appetite for comics-fueled material is insatiable. Titles from the darker corners of the genre, including gritty graphic novels like Wanted and Alan Moore's watershed deconstructivist superhero tome Watchmen are getting the big-screen makeover. Stories and characters first written for an audience of a few hundred thousand geeks at most are reaching, at the box office...
...which Clooney legendarily donned a bat suit complete with rubber nipples, left fans feeling abused. Studios turned their attention to fantasy literature like Harry Potter and The Lord of the Rings. But when Spider-Man bested two wizard movies and a Star Wars prequel in 2002 and X-2: X-Men United broke $200 million at the box office in 2003, hand-drawn heroes swung back into favor. The joke in Hollywood now is that in a risk-averse era, comic-book adaptations have a distinct advantage: the drawings mean studio execs can see beforehand what the movie will look...