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...measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing...
...amount that they borrow.Despite the financial burden, many Harvard students say that the costs are a necessary step toward becoming a doctor.“In the future, you will get it many times back since it is such a rewarding field,” says Jennifer X. Cai ’07, the president of the Harvard PreMedical Society. —Staff writer Madeline W. Lissner can be reached at mlissner@fas.harvard.edu...
...without any significant medical history or symptoms, she wanted the peace of mind of knowing she was in generally good health. Since her annual pap smears and mammograms were all in order, she wanted the rest of her to be checked out. Her doctor acquiesced and ordered a chest x-ray, screening blood work (both of which were fine) and a colonoscopy. During the colonoscopy, the gastroenterologist located a golf ball-sized tumor which required surgery. Subsequent pathology identified the cancer as malignant. Now in the midst of chemotherapy, Margaret and her oncologist are confident that this will take care...
...They tend to be more liberal and democratic than the generation before them,” she said. “Unlike the generation X, the ‘me’ generation, this is the ‘we’ generation. It’s very encouraging, although of course we don’t know how many of these attitudes they will carry into their later lives...
...could also argue that students who were interested enough to take those courses deserve to get a minor. But there is still injustice here. Say two students, x and y, both have an interest in European history. In her first two years, student x takes three courses in history, religion, and government while student y instead takes three history courses. Then, secondary fields are approved. Student x will find it more difficult than student y to get a secondary field in history. Had she known that the College was offering a minor, student x might have taken three history courses...