Word: xboxes
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Dates: during 2000-2009
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...your friends across the road were Microsoft, you would try to fly under the radar too. A five-minute drive down Highway 520, Bill Gates' guys are beavering away on their own powerful new video-game console, the Xbox. Partly because Microsoft is the new kid on this particular block, its approach to publicity--it's dropping $500 million this year on Xbox advertising--is a little different. The staff here can't wait to thrust a green-and-black Xbox into your hands, show off dozens of cool games--and loudly taunt the game spooks up the road...
...sides stack up? Last week TIME got an exclusive sneak peek at three closely guarded GameCube games and a whole passel of Xbox titles...
BRAND X Bill Gates wants you to hold off buying that PlayStation2. Microsoft's Xbox game console won't arrive for 10 months, but developers are already promising their popular game franchises, including Tony Hawk's Pro Skater, Oddworld and WWF Raw Is War. The demos look great, but the high-tech hardware still doesn't fit into the cool case that debuted last week at CES in Las Vegas...