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Sony isn't alone in that market. Microsoft recently announced a new micropayment system for Xbox, letting gamers make small purchases through their consoles. "Gamers want what they want when they want it and how they want it," says Tokheim. For now, that means pizza, pronto. --By Jeremy Caplan
...that consoles like PlayStation 2 and Xbox are increasingly hooked up to the Internet, gamemakers are looking for new ways to capitalize on that captive audience through interactive services and ads. Ad firms like Starcom MediaVest Group and Young & Rubicam have launched dedicated gaming units, and gamemaker Funcom has signed a deal with Massive Inc., a gaming-ad firm, to let players of Anarchy Online play free in exchange for accepting interactive ads. "Teens' media habits are fragmented," says David Tokheim, a vice president at IGN Entertainment, a digital-gaming company. "This is a new way to reach more...
...tautness of the pitcher-batter duels, the wonkish rotisserie-style team-management features, the disgust in the face of virtual Randy Johnson when you make him hang a high fastball. They?re all here. Take me out to the ball game? Why not stay in? (For PlayStation 2 and Xbox...
...takes place between Episodes II and III.) Game play combines hard-core first-person combat with some brainier tactical-squad-based action. If the past few movies didn?t have enough military edge for you, don?t worry, it?s all right here. (For PlayStation 2 and Xbox...
...fair to let young people think they can learn about the realities of armed combat from a video game? Right now America's Army is available only on computers, but this summer it will be out for gaming consoles like Xbox and PlayStation 2, which reach a broader, more recreational audience. No question, the programmers are doing their best to make as accurate a representation as they can, within the limits of the medium. But in the fog of virtual war the lines between education, entertainment and propaganda can get pretty blurry. After I took part in a heated session...